Briefings

Didomi Raises $40M in Series B Round

Jawad, Raphaël and I have co-founded Didomi to make privacy easier for everyone and an obvious choice for companies,” said Romain Gauthier, CEO of Didomi. “This fundraising is a major milestone on our journey to deliver on this mission.

Didomi announced its Series B round of $40M. The Paris-based startup helps developers and companies manage their users’ consent and preferences across their online and off-line channels. This funding will allow Didomi to support strong growth in its European home markets, finance its expansion to the United States and invest in its technology platform globally.

Didomi builds technology that allows organizations to place customer consent at the core of their strategy. By making consent and preferences easily accessible, companies benefit from compliant customer data while seeing higher engagement and increased user trust. Consumers, on their side, are free to choose what data to share and how to stay connected to their favorite brands across touchpoints. Didomi products include a Consent Management Platform (CMP), which collects billions of consent forms every month, a Preference Management Platform (PMP), and a powerful suite of privacy management solutions.

Details:

  • Lead Investors: Breega and Elephant
  • To date, Didomi has raised a total of $46M, which includes $6M in a previous Series A round led by Breega. This round was supported by Bpifrance as well.
  • The funding will allow Didomi to develop a more convenient platform based on self-service. Organizations of all sizes can create management interfaces to monitor privacy agreements and consent. Beyond building world-class technology, the funding will also be used to expand its global footprint by opening an office in the US.

Context:

  • With Didomi solutions, companies like Giphy, Rakuten and Weight Watchers International receive detailed analytics about consent behaviors. These metrics help them measure and optimize the benefits of gearing their user journey more towards privacy and anonymity.
  • A recent European consumer survey showed that 80 percent of consumers pay attention to privacy before purchase, and about two-thirds of consumers modify their purchasing decisions in line with companies’ privacy commitments.

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